Campaign Message: ‘200 Years, 200 Uses’
Problem: Lack of awareness of the versatility of mustard considering the lack of advertising of the product in the last 10 years.
Solution: Meet Melvin, the face of Colman’s Mustard, he will guide you through the many uses of the condiment and invite you to share your hints and tips. Colman’s Mustard is a much loved choice to accompany sausage and mash or the humble ham sandwhich, and there are some more unusual uses that are little known.